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    <title>gcsac</title>
    <subTitle>gestión comercial y servicio de atención al cliente</subTitle>
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  <name type="personal">
    <namePart>Ferragud Claver, M. Ángels</namePart>
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  <name type="personal">
    <namePart>Lobato Gómez, Franncisco Javier</namePart>
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  <name type="personal">
    <namePart>Prieto Ortiz, Irene</namePart>
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  <name type="personal">
    <namePart>Rey Oriol, Josep</namePart>
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    <dateIssued encoding="marc">2008</dateIssued>
    <edition>Primera edición</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <extent>320 páginas : ilustraciones ; 30 cm.</extent>
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  <tableOfContents>Estructura comercial de la empresa -- El marketing -- El cliente y la venta</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Ma. Ángels Ferragud Claver, Franncisco Javier Lobato Gómez, Irene Prieto Ortiz, Josep Rey Oriol.</note>
  <subject authority="Armarc 2.0">
    <topic>Mercadeo</topic>
  </subject>
  <subject authority="Armarc 2.0">
    <topic>Administración de ventas</topic>
  </subject>
  <subject authority="Armarc 2.0">
    <topic>Servicio al cliente</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 F368g</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Ciclos formativos. Grado superior. Administración y finanzas</title>
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  <identifier type="isbn">9788423689217</identifier>
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    <recordIdentifier source="CO-BoSNA">000103775</recordIdentifier>
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