01107nam a2200277 a 4500 000067695 CO-BoSNA 20260706144345.0 140718s2013^^^^mx^a^^^gr^^^^^000^0^spa^d 9786077076049 CO-BoSNA spa 658.8 L616p 23 Lerma y Kirchner, Alejandro Eugenio Planeación comercial : guía práctica / Alejandro Eugenio Lerma y Kirchner, Sergio Bárcena Juárez. México, D. F. : Alfaomega Grupo Editor, ©2013. 280 páginas : ilustraciones ; gráficas ; 24 cm. Incluye referencias bibliográficas Plan de mercadotecnia -- Plan de ventas -- Plan de publicidad -- Plan de promoción de ventas -- Plan de relaciones públicas -- Plan de exportación Mercadeo Administración Armarc Ventas Armarc Relaciones públicas Armarc Promoción del comercio exterior Armarc Publicidad Armarc Bárcena Juárez, Sergio 71692 71692 BOOK 0 0 0 0 GENER 05067 05067 2014-07-18 116185 0 658.401 L616p 056067011680 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 05204 05204 2019-03-20 84189 0 658.8 L616p 053062032071 2026-01-07 16:42:57 Ej. 3 2026-01-07 BOOK 0 0 0 0 GENER 05204 05204 2019-03-20 84189 0 658.8 L616p 053062032072 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 05204 05204 2017-08-29 50186 0 658.8 L616p O53062012156 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 05503 05503 2017-05-04 41861 0 658.8 L616p 059503004048 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 05505 05505 2016-08-18 16665 0 658.8 L616p 059549106559 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 17515 17515 2014-10-28 129941 0 658.8 L616p 179515001138 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 17515 17515 2014-10-28 129941 0 658.8 L616p 179515001139 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 19220 19220 2017-04-17 40810 0 658.8 L616p 199220000078 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 19307 19307 2017-04-17 40810 0 658.8 L616p 199307001767 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 19307 19307 2017-04-17 40810 0 658.8 L616p 199307001768 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 25513 25513 2016-12-03 31497 0 658.8 L616p 259513000473 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 25513 25513 2016-12-03 31497 0 658.8 L616p 259513002205 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 47529 47529 2016-04-06 123941 0 658.8 L616p 479529002658 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 50532 50532 2016-09-05 18295 0 658.8 L616p 509532000524 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 50532 50532 2016-09-05 18295 0 658.8 L616p 509532000525 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 66067 66067 2016-10-26 23706 0 658.8 L616p 666067000902 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 66067 66067 2016-10-26 23706 0 658.8 L616p 666067000903 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 73226 73226 2016-06-09 11539 0 658.8 L616p 732260000957 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 73226 73226 2016-06-09 11539 0 658.8 L616p 732260000958 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 73310 73310 2014-08-11 0 658.8 L616p 733100006400 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 73310 73310 2014-08-11 0 658.8 L616p 733100006401 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 91517 91517 2015-05-26 117903 0 658.8 L616p 919517000371 2026-01-07 16:42:57 Ej. 1 2026-01-07 BOOK 0 0 0 0 GENER 91517 91517 2015-05-26 117903 0 658.8 L616p 919517000372 2026-01-07 16:42:57 Ej. 2 2026-01-07 BOOK 0 0 0 0 GENER 91517 91517 2015-05-26 117906 0 658.8 L616p 919517000373 2026-01-07 16:42:57 Ej. 3 2026-01-07 BOOK