02351nam a2200373 a 4500001001000000003000900010005001700019008004100036020001500077040001800092041000800110082002100118100002600139245012000165260003500285300003400320505028000354650002100634650003900655650003900694650003500733650002300768999001500791942000900806952013200815952012400947952013101071952013101202952013201333952013201465952013201597952012401729952012401853000002582CO-BoSNA20260706111144.0000504s1992^^^^sp^a^^^fr^^^^^000^0^spa^d  a8476158181  aCO-BoSNAbspa0 aspa04a658.8bA385m2221 aAlfaro Drake, Tomás13aEl marketing como arma competitiva :bcomo asignar prioridades a los recursos comerciales. /cTomás Alfaro Drake.  aMadrid :bMcGraw-Hill,cc1992.  a308 páginas :bil ;c23 cm.2 aEl marketing: funciones y herramientas -- Investigación de mercados -- Política de desarrollo de producto y precio -- Política de distribución -- Dirección de ventas -- Publicidad y comunicación comercial -- Promoción de ventas -- Estrategia y plan de marketing17aMercadeo2Armarc17aMercadeoxAdministración2Armarc17aAdministración de ventas2Armarc17aAnálisis de mercadeo2Armarc17aPublicidad2Armarc  c6582d6582  cBOOK  001040708GENERa05067b05067d2005-12-03i197116l0o658.8 A385mp056067001408r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa15305b15305d2011-04-12l0o658.8 A385mp159305000042r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa41528b41528d2019-10-31i99437l0o658.8 A385mp419528000777r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa63120b63120d2012-11-20i97121l0o658.8 A385mp639120003703r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa63538b63538d2010-02-17i206570l0o658.8 A385mp635380001585r2025-12-27 05:35:08tEj. 2w2025-12-27yBOOK  001040708GENERa63538b63538d2008-09-11i206570l0o658.8 A385mp635380000419r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa68541b68541d2021-12-01i170055l0o658.8 A385mp689541001700r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa73310b73310d2010-11-02l0o658.8 A385mp733100002456r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK  001040708GENERa76067b76067d2005-11-16l0o658.8 A385mp769311003018r2025-12-27 05:35:08tEj. 1w2025-12-27yBOOK