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  <titleInfo>
    <title>Los 5 pilares del branding</title>
    <subTitle>anatomía de la marca</subTitle>
  </titleInfo>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp^</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>CPC Editor</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>142 páginas. : ilustraciones.; Fotos. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>El alma de la marca. -- El pulso de la marca. -- La voz de la marca. -- La fortaleza de la marca. -- El rostro de la marca. -- la vida de la marca..</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Joan Costa [et al...].</note>
  <subject authority="Armarc">
    <topic>Marcas registradas</topic>
  </subject>
  <subject authority="Armarc">
    <topic>Branding</topic>
  </subject>
  <subject authority="Armarc">
    <topic>Identidad Visual</topic>
  </subject>
  <subject authority="Armarc">
    <topic>Anatomía de la marca</topic>
  </subject>
  <classification authority="ddc" edition="23">658.827 C837p</classification>
  <identifier type="isbn">9788461628353</identifier>
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    <recordCreationDate encoding="marc">111108</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260706143219.0</recordChangeDate>
    <recordIdentifier source="CO-BoSNA">000069372</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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