01743nam a2200325 a 4500 000055650 CO-BoSNA 20260706134205.0 120327t2011^^^^ck^^^^^fr^^^^^001^0^spa^d 9789584104199 CO-BoSNA spa spa 658.154 B946p 23 Burbano Ruiz, Jorge E. Presupuestos : un enfoque de direccionamiento estratégico, gestión, y control de recursos / Jorge E. Burbano Ruiz ; revisión técnica Patricia Vesga S. 4a. edición Bogotá : McGraw-Hill Interamericana, c2011. 354 páginas : ilustraciones ; 31 cm + 1 CD-ROM Incluye índice analítico y glosario Generalidades del presupuesto empresarial en la gerencia estratégica -- Metodología para la elaboración del presupuesto -- Planeación del marketing y presupuestos comerciales -- Planeación y presupuestos de producción -- Planeación y presupuesto de costos de producción y gastos operacionales de venta y administrativos -- Presupuesto de efectivo : proyección flujo de caja (cash flow) -- Formulación y evaluación de proyectos de inversión y sus pronósticos financieros -- Conceptos y enfoques integrados para el direccionamiento estratégico y elaboración del presupuesto Presupuesto Armarc Planificación empresarial Armarc Planificación estratégica Armarc Recursos administrativos Armarc Análisis financiero Armarc Elaboración de proyectos Armarc Mercadeo Armarc Vesga S., Patricia revisión técnica 51647 51647 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