@book{22869,
	author = {Kinnear, Thomas C., and Taylort James Ronald,},
	title = {Investigación de mercados :},
	publisher = {McGraw-Hill Interamericana,},
	year = {©1993.},
	address = {Bogotá :},
	edition = {4a edición},
	note = {Incluye índice temático y glosario}
}