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  <titleInfo>
    <title>Promoción Comercial</title>
    <subTitle>Como incrementar las ventas</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Pauzin, Jean</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp^</placeTerm>
    </place>
    <dateIssued encoding="marc">1984</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>190 páginas : ilustraciones ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>La voluntad de vender -- Las interferencias entre la estructura y la promoción comercial -- La conducta de la red de ventas -- El perfeccionamiento comercial</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Jean Pauzin.</note>
  <note>Incluye referencias bibliográficas e índice</note>
  <subject>
    <geographicCode authority="marcgac">e-sp---</geographicCode>
  </subject>
  <subject authority="Armarc">
    <topic>Promoción de ventas</topic>
  </subject>
  <subject authority="Armarc">
    <topic>Publicidad</topic>
  </subject>
  <subject authority="Armarc">
    <topic>Administración de ventas</topic>
  </subject>
  <classification authority="ddc" edition="22">658.82 P336p</classification>
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    <recordCreationDate encoding="marc">051017</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260706115241.0</recordChangeDate>
    <recordIdentifier source="CO-BoSNA">000016191</recordIdentifier>
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