@book{15134,
	author = {Chisnall, Peter M. and Naranjo, Rodrigo,},
	title = {Investigación de mercadeo, análisis y medida. /},
	publisher = {McGraw-Hill,},
	year = {1976.},
	address = {México :},
	note = {Incluye índice alfabético, P. 317-328}
}