Marketing en ferias turísticas / Miguel Ángel Acerenza.
Material type:
TextPublisher: México : Editorial Trillas, [2005]Description: 84 páginas : ilustraciones ; 24 cmContent type: - texto
- sin mediación
- volumen
- 9682452112
- 338.47910688 A173m 23
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Antioquia/Rionegro | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 059503004569 | |
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Antioquia/Santa Fe de Antioquia | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 059549107163 | |
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Bogotá/Hotelería y Turismo | General | 338.47910688 A173m1 (Browse shelf(Opens below)) | Ej. 2 | Available | 119211009964 | |
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Bogotá/Hotelería y Turismo | General | 338.47910688 A173m1 (Browse shelf(Opens below)) | Ej. 1 | Available | 119211008949 | |
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Boyacá/Santa Clara | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 159305001180 | |
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Boyacá/Tunja | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 159305001179 | |
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Caldas/La Dorada | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 179515000862 | |
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Caldas/La Dorada | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 2 | Available | 179515000863 | |
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Cauca/Comercio y Servicios | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 2 | Available | 199307000281 | |
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Cauca/Comercio y Servicios | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 199307000280 | |
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Córdoba/Comercio y Turismo | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 952310002945 | |
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Huila/La Plata | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 419526001006 | |
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Huila/La Plata | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 2 | Available | 419526001007 | |
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Huila/La Plata | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 4 | Available | 419526001009 | |
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Huila/La Plata | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 3 | Available | 419526001008 | |
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Norte de Santander/CIES | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 2 | Available | 549537002584 | |
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Norte de Santander/CIES | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 549537002583 | |
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Tolima/Comercio | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 733100006015 | |
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Tolima/Comercio | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 2 | Available | 733100006016 | |
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Valle/Complejo Salomia | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 769311005993 | |
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Valle/Tuluá | General | 338.47910688 A173m (Browse shelf(Opens below)) | Ej. 1 | Available | 769125000279 |
Incluye referencias bibliográficas e índice analítico
Las ferias en el contexto del plan de marketing -- Elaboración del programa de ferias -- Preparación para la participación de la feria -- Ejecución de las actividades durante el desarrollo de la feria -- Evaluación de la participación y seguimiento de los contactos -- La acción de venta en el stand -- Aspectos relativos a la negociación en ferias
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