Customer experience : las claves de la experiencia de cliente en la era digital cognitiva / Juan Carlos Alcaide, Mikel Díez.
Material type:
TextSeries: Libros profesionales de empresaPublication details: Bogotá : Alfaomega, ©2019.Edition: Primera ediciónDescription: 315 páginas ; 24 cmISBN: - 9789587785319
- 658.8343 A346c 23
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Incluye referencias bibliográficas e índice temático
La experiencia de cliente y el poder del cliente -- La cultura, la estrategia y la experiencia de cliente -- Los pilares de la experiencia de cliente y recomendaciones -- Inteligencia cognitiva aplicada a los pilares de la experiencia de cliente
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